My feeling is this
article at FastCompany.com
is
a
dead squirrel. A stinky nuisance
Hello to
commenters
barking up the wrong tree at:
V
alid expertise will always be in demand
in spite of a
premium price
.
In fact (case study on Clairol) the REPUTATION OF HAVING a premium price is the salient character trait of most items such as automobiles
and wristwatches
I have been awaiting an opportunity to describe my
favorite example
of distortion:
T
he Mac Pro and some products from Apple.com
Even the useless folks at CNBC.com have played some video
Microsoft
segments
which prove
that
the
Mac Pro
workstations cost FOUR TIMES more than the identical hardware in a home-built computer. "
A
sucker is born every minute" Apple.com products have an outsized glamour due to multiple deliberate factors, including FUD
( see also:
)
Let's contemplate
the solicitous staff at an Apple.com store.
It has been my observation that this
is "Starbucks Redux"
There is a modern
seduction of being given personal attention for a moment. This meager staffing expense will
emotionally
justif
y
The customer is dazzled and
coddling-time
enchanted
by the
a
lso-rich
and apparently cool
customers packed into the store.
Meanwhile...t
h
ey await the abattoir of clueless conspicuous consumption
The ego of the customers
even
is
rewarded with
a personal conversation with a "Genius" [sic]
The customer
with
"Genius"
a
is managed
via a
queue
that is monitored by
a door-watcher with a communication device.
Something is fishy at Linkedin.com to be plugging this article.
Seems like this whole
topic
is piffle when compared to stuff written by
Wharton and
HBS guys that I know.
Imagine for a moment.
Plumbers, Painters, DENTISTS AND DOCTORS
and even Hairdressers
have special expertise,
and they are
licensed. They are able to get paid a significant markup when compared to an amateur.
Did we need a story to learn about that?
T
his article fails to mention
article
something
of value to a student of marketing. My feeling is this
is
a
dead squirrel. A stinky nuisance.
My cure will be to avoid future plugs sent by the dubious creatures at LinkedIn.com Thank you.
.
JEFF
